A mobile app is just not an app of your business installed on your customer’s phone but also a very powerful sales and customer service tool. Every business who has an app should be aware of how it is performing and if it is adding any substantial benefits. The benefits can be:
- Helping in Sales: An app can work as a source of generating sales, leads and getting more repeat business. Many businesses create apps that have useful features such as calculators, calorie counters etc., that people install and use for reference. Using push notifications and other means the business owners reach out to their app users.
- Helping in Customer Services: An app has the potential to help the customer service department by handling the feedback mechanism, returns on an eCommerce business, complains, track shipment. This in turn reduces the strain and stress on the customer service and connected departments.
- Building Brand: Having your business logo as an app launch icon markets your brand as every time customers look on their mobile phone desktop and see your app launch icon they register your brand. This causes an increase in chances of the user contacting you over your competitors as firstly they have got more accustomed to your brand (due to being exposed to the logo) and because of accessibility to your app.
- Reducing business cost: The app through the above benefits should contribute in reducing your day to day business cost in sales, marketing, customer services and other departments. It should work as an independent business entity that helps your business in multiple ways, sends customers to you, generate more sales, manage customer service operations to a certain extent and do much more.
Contact Vantagewebtech to discuss how your Android mobile app can be enhanced to work for your business.