I just happened to be surfing the net when I came across through a new search engine, which has been started by almost all Ex-Google employees. Lets just wait and see if it is just another search engine, or can have some serious threats to the GYM trio.
Opensource solutions like ready made Content Management Systems, Shopping carts etc., have made developing dynamic and e-commerce websites cost and time effective. Creating custom made websites which have the same functionalities and features that are available in opensource is like reinventing the wheel.
However there are also many projects for which there is no other option but to create a custom solution because of a highly specic or specialzed scope.
While there are many open source solutions available, Wordpress is one of the most poular ones. It provides many features which include:
a) A very well developed Content Management and Admin area.
b) A host of plug ins to choose from.
c) Ability to add new customized functionalites.
d) Ability to add customized designs
e) Ability to be completely Search Engine Optimized.
The above features makes it a good platform to develop cost effective and fast turn around websites. For the months of August and September, Vantage Webtech is offering free Search Engine Optimization with every Wordpress project.
After many days we are finally Blogging again. Getting our new office ready has taken a lot of our time recently. Hopefully, we will be shifting in our new office next week and will be regular with our posts, updates, articles, exciting marketing plans and offers again.
Today’s Indiblogger’s meet in town has inspired us to take time out and write this post. Indiblogger is a community of Indian bloggers that provides a platform for bloggers having the same interests to connect with each other and share best practices, knowledge, etc., They not only connect online, but also offline and have regular meetings in cities like New Delhi, Hyderabadh, Bangalore etc., Today’s meeting was their first in Chandigarh. We got a chance to meet many web designers, programmers, students, other IT and non IT professionals who have been regularly blogging about their interests and areas of expertise. Amongst many insightful topics, we discussed how each blogger is creatively using blogs for different purposes and how everyone can contribute in spreading awareness about important socio-economic and environmental issues that are a matter of grave concern today.
Besides providing blogging as a part of online marketing plans, Vantage Webtech has also been organizing blogging workshops in schools such as Stepping Stones school in sector 37, Chandigarh. This was a good platform for us to get ideas and support on our endeavor to introduce web 2.0 to schools as the next step of IT education in their computer studies.
Looking forward to attending more Indiblogger meetings in town.
In your endeavor to get more traffic and visibility to your website through online marketing, it is important not to overlook the potential of Social bookmarking websites.
What is a social bookmarking website?
With the ability to access internet on different platforms and devices such as Mobile Phones, PDAs, Laptops etc., the need to have web based bookmarking arose. This gave rise to Social Book marking websites such as del.icio.us, digg etc.,. which not only provide the ability to effectively store your bookmarks on the internet but also to find and network with other people who have bookmarked the same web pages.
How is it important?
What is retargeting - Retargeting is an online marketing technique in which pertinent advertising is delivered to users after they leave a site. Now that would mean that if a user has visited a particular site and left after viewing for some odd reasons, then next time the user surfs the net he gets to see an advertisement for that particular website again. Who is doing this? Why is it needed? Well luckily all these questions are answered:
Before going into the details it’s important to have looked at a generalized model of what retargeting is all about. Suppose you have a website selling t-shirts. Now, whatever traffic that comes to the website, is mostly from the following sources - Search engines, banner ads, advertising campaigns, forum/blog links, viral marketing, etc. Once we have a user on the website, it is not 100% sure that the user will actually buy products in the first go. Now, this means that the next time the user logs in, he begins the search again, there are chances that he might visit one of the competitors web site, and buy his product. Does this mean that we have lost the user? Well retargeting helps you get this user back. How? Read the rest of this entry »
Web Content Syndication, as the name suggests involves syndicating various types of content on appropriate websites. There are many ways of syndicating content and each has its own distinct advantage. Since Content Syndication has the potential to increase direct traffic, obtain good amount of high quality incoming links, improve - brand visibility, credibility and conversion rate, it should be an important part of your online marketing strategy.
Mentioned below are some Content Syndication types and their benefits:
a) Articles Syndication – This involves syndicating articles written by you or on the behalf of your company to different articles directories and websites. The articles that are syndicated are generally written on topics that interests your customers which can be related to the products/services you are selling. Read the rest of this entry »
The core of any online business marketing strategy is to increase the visibility online. It takes a decent amount of time and effort to drive traffic to a website.
These not only help in getting direct traffic to the website, but also help in improving the search engine rankings, as search engines pay a lot of weightage to incoming links from other websites. There are many ways to achieve good links for a website. One is direct link building, which, if done professionally and with certain quality parameters, like the ones we follow at VantageWebtech, can benefit a lot to increase the traffic and search engine rankings.
Another way, which has to go side by side with the link building, is to opt in for directory submissions. Web Directories have been on the internet for quite some time now. The ever growing Yahoo! started its life on the internet as the biggest and the best organized web directory, and probably it retains that position today as well. Before the search engines, web directories were a big source of finding relevant websites on the internet. They are quite different from search engines as they do not send crawlers across the web to look for the websites, but rely on manual submissions by webmasters or users which is then sent to a team which then take a look at the site to categorize it and check its quality and relevancy before adding it to the directory in the appropriate categories and sub-categories.
Directories are not used much now to find the websites, however there is still a reason why we need directory submissions. Because its humans who check the relevancy and informational “worth” of a site before adding it to the directory, certain search engines do rely on this process being carried out for them. While everyday people do not use these directories (other than specific directories) to find specific websites, spiders do regularly crawl through them to find out better indexed websites.
We at VantageWebtech, understand the importance of directory submissions and are offering 50 FREE DIRECTORY submissions with 100 links that you order from us. For more information on our link building services visit - http://www.vantagewebtech.com/link_building.html - or send an email to info[at]vantagewebtech.com
We are looking forward to hearing from you…
Operations Team - VantageWebtech
Youtube has launched its Version India, and this is available on www.youtube.in . YouTube has been for sure, the best and the most used video sharing websites over the www. And with youtube.in, now we will have the Indian videos being listed in the featured videos. We thank and congratulate the YouTube management.
And this is the YouTube India Video :
Once you have your website set up, now it is the time to have it generate business for you. Like any physical business you need to market you e-business well so that you can generate a ROI. And that is what internet marketing is all about. Its about marketing your website over the internet.
A website can generate ROI, once we have a good number of users on to the website. The main sources of a traffic to the website are -
1) Search engines - both through organic listings and paid listing
2) Web Directories
3) E-mails in your inbox (Email marketing)
4) Advertisements on other websites
5) Article Directories
6) Press releases
7) Social Media Networking sites, etc.
Our Internet Marketing plans take care of all these aspects. I will explain all these, one by one. Read the rest of this entry »
On Page optimization refers to making some changes on the website to improve its performance on the search engines, conversions and web user experience. These changes are made after a thorough review of the website and normally include the following:
a) Search Engine Optimization (SEO) –This covers finding the best “searched for keywords” and optimizing the website and its content for those keywords.
b) Optimizing the structural aspects – A lot of times websites have some structural issues which can act as hindrance in the proper indexing of the website. For example: website made in Frames, content in flash etc.,
c) Optimizing for accessibility and usability – Making the website easily accessible and usable for all kinds of web users. For example: Some websites are not compatible with all popular web browsers, some pages take a lot of time to load etc., Read the rest of this entry »