In your endeavor to get more traffic and visibility to your website through online marketing, it is important not to overlook the potential of Social bookmarking websites.

What is a social bookmarking website?
With the ability to access internet on different platforms and devices such as Mobile Phones, PDAs, Laptops etc., the need to have web based bookmarking arose. This gave rise to Social Book marking websites such as del.icio.us, digg etc.,. which not only provide the ability to effectively store your bookmarks on the internet but also to find and network with other people who have bookmarked the same web pages.

How is it important?

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Web Content Syndication, as the name suggests involves syndicating various types of content on appropriate websites. There are many ways of syndicating content and each has its own distinct advantage. Since Content Syndication has the potential to increase direct traffic, obtain good amount of high quality incoming links, improve - brand visibility, credibility and conversion rate, it should be an important part of your online marketing strategy.

Mentioned below are some Content Syndication types and their benefits:

a) Articles Syndication – This involves syndicating articles written by you or on the behalf of your company to different articles directories and websites. The articles that are syndicated are generally written on topics that interests your customers which can be related to the products/services you are selling. (more…)

On Page optimization refers to making some changes on the website to improve its performance on the search engines, conversions and web user experience. These changes are made after a thorough review of the website and normally include the following:

a) Search Engine Optimization (SEO) –This covers finding the best “searched for keywords” and optimizing the website and its content for those keywords.

b) Optimizing the structural aspects – A lot of times websites have some structural issues which can act as hindrance in the proper indexing of the website. For example: website made in Frames, content in flash etc.,

c) Optimizing for accessibility and usability – Making the website easily accessible and usable for all kinds of web users. For example: Some websites are not compatible with all popular web browsers, some pages take a lot of time to load etc., (more…)

When online marketers are trying to reach out to their target audiences through their Advertising campaigns, it is imperative to include landing pages in their campaigns to provide a logical end to the advertisements and have an effective tool to measure the success of the campaigns. The page which opens when a web user clicks on a link/ advertisement/search engine result etc., is called a landing page.

This page is a continuation of the advertisement that was clicked to reach this page. The purpose of this page is to make the web visitor take a desired action which can be to purchase a product/service, fill up a form, get more information, etc.,

The landing pages can be linked to the website or can be stand alone pages which are an extension of a Advertisement done through paid search engine advertisings, e-mail marketing, banner ads etc.,

How are landing pages helpful: (more…)