On Page optimization refers to making some changes on the website to improve its performance on the search engines, conversions and web user experience. These changes are made after a thorough review of the website and normally include the following:

a) Search Engine Optimization (SEO) –This covers finding the best “searched for keywords” and optimizing the website and its content for those keywords.

b) Optimizing the structural aspects – A lot of times websites have some structural issues which can act as hindrance in the proper indexing of the website. For example: website made in Frames, content in flash etc.,

c) Optimizing for accessibility and usability – Making the website easily accessible and usable for all kinds of web users. For example: Some websites are not compatible with all popular web browsers, some pages take a lot of time to load etc., (more…)