Customer data is a gold mine for website owners to boost sales and stay ahead of competitors. By finding and understanding users behavior on the site and applying this knowledge ecommerce website developers can strengthen their online presence and leave behind competition. Webmasters should find out what their customers really want and work in that direction.
Online User Behavior: Some ecommerce businesses are only based online and their customers only interact with them via their website alone. Thus business owners should know how the customers are interacting with their ecommerce website and what are the challenges they are facing. This can be found by tracking which pages they entered and clicked on, which pages they went to and from where they exited the website. This info comes handy when sales funnel are formed and the users have to be sent to them. It helps in finding out the issues that slow down the sales process while the user is in the sales funnel. Some real time tracking data on user behavior proves helpful as well.
Surveys: Forms are a great way of taking visitors inputs. But they usually put off the visitors due to their sheer length as people don’t like filling up long forms. Shorter survey forms can be used but then the quality of the data goes down. The marketers should make sure that they use forms correctly so as not to compromise on the quality of data at the same time loose out on the interest of the visitors.
Usage of Products: When you get a customer on board, it is the beginning of another important behavior study to find out the common groups of customers and what their purchase pattern, frequency of buying, what they buy etc., is. Based on this intelligence further marketing actives can be done for each customer group via emailers, discounts etc.,
Complaints: Make sure you have a safety valve or a vent by using feedback forms or having a complaints no., where you can receive customer grievances and address them in a constructive way. This will make sure that you turn an unhappy customer into a happy one by giving refunds, allowing returns, exchanges, compensations etc., and also you would have a host of data to analyse what are the things that put off customers. You can then take corrective actions to avoid it whether that means discontinuing a product that the customers are not happy with, providing better communication on what the product/services includes/not includes etc.,